Best Studio Setup Ideas for Instagram Reels & Shorts
🔹 1. Choose the Right Background
A background can make or break the visual appeal of your reel — especially in the age of 1-second scrolls. Here’s how to get it right:
🔸 a) Go Neutral or Aesthetic
Use solid-color walls (white, beige, grey), minimalist textures (wood, brick, concrete), or subtle wallpapers. These don’t distract viewers from your subject.
➡️ At Coshot, studios like The Cozy Corner use wooden textures and warm tones that feel cozy but clean on camera.
🔸 b) Avoid Cluttered or Busy Walls
Messy or highly patterned backdrops confuse the eye. Instead, aim for clean compositions that focus attention on the subject (you or your product).
📌 Pro Tip: If you’re using your phone’s portrait mode or blur effects, make sure your backdrop is flat and not too close behind you.
🔸 c) Use Customizable Backgrounds for Variety
If you shoot a lot of reels, invest in portable backdrops or color paper rolls. These let you change looks easily — ideal for batch shooting.
Coshot’s Golden Frame studio, for example, includes customizable decor and lighting — allowing creators to set different vibes without moving to a new location.
🔸 d) Play with Depth
Leave some space between the subject and the background. It adds depth to the shot and gives your videos a cinematic look — especially if you’re using natural light or ring lights.
🔸 e) Add Personality Through Props (subtle)
Use the background to reflect your brand. For example:
- A fashion creator might hang a hat or bag
- A tech YouTuber might keep minimal gadgets
- A lifestyle creator might place a plant or a quote frame
🎯 The goal is to make your background feel like part of your story, not just a wall.
